Imagine yourself in a darkened theater; the scent of popcorn wafting through the air as the projector hums to life, slapping the screen with the MPAA green band (or if you’re naughty, a red band one). For many of us cinephiles, this is the best part of the movie-going experience. For a few minutes we are presented with a few fleeting images from movies we’re anticipating, film’s we’ve yet to hear about, and others we have zero desire to ever see. What often makes these little babies so nifty is how well put together. It’s hard to deny that there is a true art to creating a good, compelling trailer.
In the old days, people not even remotely involved with the finished film were hired by studios to slap together whatever footage they had on hand to create a trailer. The results were mixed. More often than not, the finished two-minute preview showed too much or gave off the wrong tone. However, in this day and age, more and more filmmakers are taking a more hands-on approach with this phase of the process. While the results are still a bit mixed, it’s nice to know that those creating the film are now able to choose what they present and how they present it.
I’m going to share with you a slew of movie trailers, many of these trailers are brilliantly done – some even better than the finished film. And then there are the others…