With New York Fashion Week still fresh in our memory, I decided that now would be a great time to reflect on the interesting work a few renowned directors have done in the service of promoting fashion lines and fragrances.
Even more than a music video, fashion promos are an exercise in pure aesthetics. Unencumbered by narrative, these filmmakers are free to indulge some of their most "out there" and experimental impulses. It's a world where image truly is king and there aren't any pesky screenwriters to get in the way. Established directors get the opportunity to try something new and maverick outsiders get the chance to make paychecks when Hollywood gigs become few and far between. These promos I've listed here are truly, "haute couture". Did I use that term right? Perhaps I should leave the fashion stuff to 'Becca'lise...
Lady Blue Shanghai by David Lynch
Missoni by Kenneth Anger
Blue de Chanel by Martin Scorsese
Miss Dior Cherie by Sofia Coppola
Coco Mademoiselle by Joe Wright
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